dell marketing mix

This is because Dell uses a direct channel model where it sells its products directly to the customer without need for a distributor or a middle man. The product portfolio in the marketing mix of Dell includes consumer products and business products. Customer relationship marketing. Dell is the famous company that specializes primarily in computer hardware. 301 certified writers online. In the early 1990’s Dell sold its products online in Unites States on websites such as Sam’s Club stores, Costco and Best Buy. Today,these two companies lenovo and IBM are united under … Marketing Mix Product. Recent acquisition of Dell includes EMC2 , Statsoft, Quest Software and AppAssure. Dell's Marketing Mix(4p's) Dell's Marketing Mix(4p's) 1253 Words 6 Pages. Dell Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Same if we talk about www.dell.com web site includes all 7 Marketing Mix. Understanding the 4 Ps . Product attributes is characteristics of products or … The companies are not associated with MBA Skool in any way. Your email address will not be published. This article has been researched & authored by the Content & Research Team. INTRODUCTION OF MARKETING MIX Marketing mix is a business tool used in marketing and by marketing professionals. FAQs . In 2008, it signed an agreement with Officeworks that displayed Inspiron Desktops. Dell's Marketing Mix(4p's) 1253 Words | 6 Pages Mr. Michael Dell is the C.E.O of dell computers. The marketing message is transmitted to the target customer segment in an integrated manner via advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling elements of the marketing mix. April 17, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles. Marketing Mix of Dell analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Dell marketing strategy. Another one of the 4 P’s is promotion. Star In-Tech in Malaysia which is one of the most liked issue of IT consumers and tech enthusiasts. First by establishing the Internet infrastructure for booking/orders related activities it has been able to increase its customer base from existing markets. Dell Inc. based in Round Rock, Texas. It provides organizations with the necessary infrastructure to develop their digital future to transform IT and protects their most valuable information. You can follow me on Facebook. Dell made Inspiron PCs for home and office use whereas XPS and Alienware are made for gaming and for premium segment. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. This marketing mix presents a combined analysis of the two divisions. Products are defined as something to satisfy consumers’ needs or wants by offers of companies. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position.Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements. Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop … Dell also hosted conferences such as Dell World that featured new technology and services of Dell. There are various showrooms, dealers, distributor outlets across the world. The pricing strategy in the marketing mix of Dell has set different set of prices based on the consumer segment it is targeting which includes consumer segment and business segment. A few examples of products for individual and professional customers are Dell Precision workstations, OptiPlex desktops, Dimension desktops, and Inspiron and Latitude notebooks. See how they used storytelling to drive lead conversions and foster user engagement. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. • Dell needs to revamp its marketing and business strategies through efficiency, competence, and professionalism. Product b. i like writing about marketing…. These factors largely depend … An effective market plan will incorporate products and services to meet a market need to create exchanges that will meet organizational objectives. A company implements its strategy through its marketing mix. Apart from online, the place in the marketing mix of Dell also covers the stores and shops. 1. The marketing mix of Dell talks about the way in which Dell has improved to gain a competitive position. Price c. Place d. Promotion e. Process f. People g. Physical evidence. Now you must remember that you might be tempted to reach them through digital platforms alone, but marketing success resides in the mix. Michael Dell is the C. E. O of dell computers. PROJECT REPORT ON MARKETING MIX 2. The marketing-mix model is applied to discuss the Marketing Strategy of Dell. New products and services can offer significant advantage and choice to the customers. Internal market is ripe with competition with many brands trying innovation and differentiation. A product is composed by 3 levels: core product, expected product and augmented product. Overview. Founded in Austin, Texas (May 1, 1984) Michael Dell (Chairman & CEO) Operational regions: Americas; Europe, MiddleEast and Africa (EMEA); Asia-Pacific and Japan(APJ) Number one supplier of computer systems in theU.S. Dell Corporation Marketing Plan Name Advanced Marketing MBA 5501 Unit II Scholarly Activity Professor Columbia Southern University Marketing Mix for the Dell Corporation The term or phrase “Marketing Mix” was first idealized by Neil H. Borden in his article in 1964, “The Concept of the Marketing Mix. Dell Inc. employs more than 82,700 people worldwide. An analysis of the 7 elements of the marketing mix and recommended strategies among each for are as follows: Dell should develop unique product design, name and features to stand out in the competitive market. Annual Marketing Budget. However, the computer device marketing involves both the hardware and software. Top-down marketing is becoming bottom-up. It distributes brochure to public through newspapers, e.g. Dell is one of the leading Consumer durables brand. Marketing Mix of Chanel analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Chanel marketing strategy. Dell Technologies is a technology leader and innovator, providing unparalleled solutions from the edge to core to cloud, available to you through the Dell Technologies Partner Program. Dell's Marketing Mix(4p's) Mr. Michael Dell is the C.E.O of dell computers. One or more of these factors are essential to the running of any business. Dell and Kowalick Inc [pic] Background Dell Corporation’s, ... Marketing Mix Jacqueline McKinney MKT/421 February 9, 2012 Jason Hernandez Marketing Mix In this paper there will be descriptive parts of how to market a product or service to the public for use or consumption. Here, the information centers its focus on the marketing segmentation of Dell. They are an important tool for making effective strategies for the long-term success of the companies (Martin, 2014). According to Kotler, “(The) Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response.” These four variables help a company develop a unique selling point as well as a brand image. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. 2.2 Dell’s Marketing Mix. Also read Dell SWOT Analysis, STP & Competitors. Marketing Mix – Dell Incorporation just from $13,9 / page. They are often termed as the 4Ps of marketing. The place or distribution channel is one of Dell's distinct advantages in their marketing mix. Though it was a late entrant, Dell initially did well through its direct selling business model that primarily targeted the industrial and public service departments. The customer gets … HPE on the other hand deals in data centre hardware like storage, servers, integrated systems and software. The Dell XPS 13, has won numerous awards at CES 2017. Marketing Mix of HP analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Dell started with telephone sales of upgraded IBM compatible PCs, and then shifted to assembling and marketing its own brand of PCs in 1985. Marketing Mix and Segmentation Dell is an American information technology that designs, sells, restores, and maintains computers and related goods and services. Print: Email: Nayan Ranjan Sinha. Dell entered China, the world’s fastest growing PC market, in 1998. Also it provided various bundling offers as it gives accessories, extended warranty for the customers. Dell is involve in marketing its products mainly through advertisements on the television and internet, as digital marketing is taking the space, it also use print … In the last five years, the PC market has been through a phase of consistent decline. Marketing Environment. ... etc. Quizzes test your expertise in business and Skill tests evaluate your management traits. Apart from festive discounts, it also gives regular offers to tap in the customer base and carries out online promotions through contests. Because Dell products are so customizable, the price is largely dependent on the options and services added to the product. The product provides the primary value to the customer. The brand is best known for its direct business model and great technology. Product. Dell was known for providing computers and laptops configured as per customer requirements and specifications using its built – to – order approach and configure – to – order strategy. The key element of the marketing mix is the product, as this being a tangible or intangible means by which the customer needs are met. Marketing Mix Product. Dell Marketing Mix: Dell is a well-known brand of computers and IT solutions. Using the same infrastructure it has been able to carry out its … The way the company is able to use its marketing strategy should allow the company to leverage its competitive advantage in its core market segments. In a business where the customer is king, developing a competent marketing mix has considered Dell places. First by establishing the Internet infrastructure for booking/orders related activities it has been able to increase its customer base from existing markets. What are the necessary components of a marketing plan? Learn how Contently helped them create trusting relationships with their prospects and customers. Proper consideration of the market and the creation of a truly feasible marketing plan allow organizations to maximize their potential and realize their individual goals. Dell 4p's of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. DELL's Marketing Mix At DELL marketing their products is about offering tangible and intangible benefits to their customer's changing requirements. The four essential aspects of the marketing mix are – Product, Price, Promotion and Place (D.Jobber, 2010). Marketing Mix of Dell analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Dell marketing strategy. Dell introduced an online remote troubleshooting tool called Dell Connect which allows the technician to access user’s computer and resolve the system problems. For business, it has developed Vostro series laptops for small business use, Latitude series that provides scalable and durable design, Dell precision mobile workstation with ISV certification, Chrome book with powered by Chrome OS laptop. In a business where the customer is king, developing a competent marketing mix has considered Dell places. These factors include name, functionality, quality, safety, and accessories etc. Michael Dell founded Dell in 1984. We will write a custom Assessment on Apple and Dell Integrated Marketing Communication Mix specifically for you for only $16.05 $11/page. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build the customer base. Dell Marketing Mix Introduction Marketing is a process where a product is defined; a plan is created for productions, sales, implementation, support and production. Hunter Gibson. Its product awareness was created as it reached mass public in a cost effective way. The promotional strategy in the marketing mix of Dell focuses on 360 branding through TV, print media, online ads etc. But this model left out the Chinese consumer’s desire to touch the product before buying it. I love writing about the latest in marketing & advertising. 1 Marketing Mix of Dell. An effective market plan will incorporate products and services to meet a market need to create exchanges that will meet organizational objectives. Dell Inc. acquired EMC Corporation to form Dell Technologies in the year 2016. The names and other brand information used in the Marketing Mix section are properties of their respective companies. Dell's Marketing Mix(4p's) Dell's Marketing Mix(4p's) 1253 Words 6 Pages. Dell provides a wide variety of both business class and home/consumer class products and services. Below is the pricing strategy in Dell marketing strategy: In notebook category, Dell has priced Inspiron series laptops at lower prices followed by XPS, which is priced premium and Alienware series accounts for highest priced laptop in its notebook product portfolio. Michael Dell founded Dell in 1984. Marketing Mix for Dell Marketing Mix for Dell Introduction Market superiority and competitive advantage are the first priority for any existing commercial or business organization. The market is highly competitive with many branded as well as unbranded players in the market, keeping the company on its toes. The marketing mix of Dell talks about the way in which Dell has improved to gain a competitive position. Dell uses the promotional strategies effectively, as it involves the tools which are easily available to marketers for the purpose of marketing communication. Dell Inc. grew during the 1980s and 1990s to become … Dell has recently started promoting its products through retailers like Best Buy, Staples, Wal-Mart, GOME, and Carrefour. This includes all the tools available to the marketer for ‘. Dell is ranked No. The product or service serves the basic need of the customer. Underpinned by the three core tenets of Simple, Predictable and Profitable, the Dell Technologies Partner Program provides world- class engagement and support across the digital journey of our shared … The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. The marketing mix traditionally includes variables such as price, product, promotion, and place. As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base. MBA Skool is a Knowledge Resource for Management Students & Professionals. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Tweet. Advertising. The advantage of Dell is its set distribution channel with some strong players. Underpinned by the three core tenets of Simple, Predictable and Profitable, the Dell Technologies Partner Program provides world- ... Proposal-based Marketing funds (potential eligibility on Words: 1200. When companies come up with new innovations like eco friendly products, they can access new markets, enhance their market shares, and increase profits. The main objective of Dell is to produce the low price and profitable PC for the customers. By repairing the loopholes in its procedures and taking procedures to revive its image is the only path up for Dell on the market talk about graph and Dell has already made many positive moves in the course. With the rise of the internet and the advent of new concepts like social media, e-commerce and digital marketing, critics started questioning the relevance of the classic Four … Read about the four P's in its marketing mix. HP marketing mix explains the business & marketing strategies of the brand. Marketing Mix Customization and Customizability Marc Logman e are sailing out of this century and into the next with our marketing methods in full-scale metamorpho- sis. It is a set of actions, tactics that a company uses to promote its brand or product in the market. COMPANY PROFILE ?Mr. DELL provides a large variety of products, in many cases customised to the individual customer's needs and demands, for small, medium and large customers, corporate and private. DELL MARKETING MIX Thank You "The Power to do More" by phone Direct Marketing Home ans Small Business Large Business online Retailers by mail Feedback Precision workstations OptiPlex desktops Dimension desktops Inspiron and Latitude notebooks DELIVERY Dell´s Product Changing Trustee & Promoter . Dell also helps its customers to choose the product by providing guides and “Help me feature” that assist users. They can also provide increased loyalty and brand image for the organization, which is needed by Dell in order to ensure that it can secure its future. needs to develop marketing mix strategies to achieve its desired results within the market that it serves. Neil Borden popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s. Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether. A company’s marketing mix must satisfy customer needs better than the competition. Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether. To elaborate the same, we will see a detailed SWOT examination of Dell's consumer business … Dell Inc. employs more than 82,700 people worldwide. In past, Dell never concentrated on the extensive marketing strategy and campaigns, but later on, it changed its techniques and started engaging in more marketing activities and campaigns. marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo:The company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. The promotional and advertising strategy in the Dell marketing strategy is as follows: Dell uses various promotional techniques to reach out to its potential customers. Product: Product decision involves deciding what goods or services should be offered to customers. Dell focuses mainly on four segments for its product marketing and sales. Search. Its XPS and Alienware series is priced premium that targets potential customers which look for premium quality and high end hardware configuration. The Marketing Mix Marketing strategy is integrated with the marketing program, or marketing mix. 11 Pouria Firouzi M00427874 Marketing Mix Product Dell’s products should offer tangible and intangible benefits to its customer segments. 4.1 Product Strategy 4.1.1 Definition of Product. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Dell relies on print and media advertising as one of its main marketing techniques. DELL Inc. – The Company's History in short. Dell has also seen its business being affected. Dell Technologies is a technology leader and innovator, providing unparalleled solutions from the edge to core to cloud, available to you through the Dell Technologies Partner Program. Dell’s Marketing Mix(4p’s) Assignment. In 2003, the second contact center was opened at Hyderabad. The following 7 Ps are essential components in the services marketing mix. MARKETING MIX OF GREEN MARKETING . This article elaborates the product, pricing, advertising & distribution strategies used by Dell. Product can be defined as any physical object or intangible service that is being offered for usage and consumption. Dell is one of the leading Consumer durables brand. This marketing mix presents a combined analysis of the two divisions. 1.1 Product. Following is the distribution strategy of Dell: Dell products are sold through its website, e commerce sites such as Amazon, Flipkart, Snapdeal and also in retails stores. HPE on the other hand deals in data centre hardware like storage, servers, integrated systems and software. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build the customer base. They are … Today,these two companies lenovo and IBM are united under … and second worldwideDell Inc. Background 3. In order to further understand how Dell grows from a small business to a mega company, it would be helpful to study their 4P marketing mix. HP is the part that deals in PCs, laptops, printers and computer accessories. DELL Inc. is a computer technology company with their headquarters in Round Rock, Texas, USA. The product portfolio in Dell’s marketing mix includes products and services meant for home, professional and industry use. Listed below are the products and services offered globally and the specific brands by Dell Inc.: Product Lines Brands Desktop Computer Systems Dell XPS, OptiPlex, Dimension, Dell precision workstations, Mobility Products This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. This article has been researched & authored by the Content & Research Team. Dell 4p's of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Broaden your reach by incorporating face-to-face interaction such as participating in trade shows or inviting immediate customers through flyers and posters. In this section we will take a look at 1) an introduction of place, 2) distribution channels and intermediaries, 3) making channel decisions, 4) managing distribution channels, 5) the impact of the marketing mix on place, and 6) an example of Dell Computers’ distribution strategy.. PLACE – AN INTRODUCTION. Marketing mix of dell and apple 1. Also DELL's marketing mix will be studied and their general sales strategy will be examined. Since it involves various products of various specialties, it can be further sub-divided, and that is where the segmentation comes. dell.it Competitive Analysis, Marketing Mix and Traffic . Dell spends a lot in its marketing and promotional campaigns. COMPANY PROFILE Mr. Michael Dell is the C.E.O of dell computers. By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo:The company was founded in 1984 by a group of eleven engineers, headed by Liu Chuanzhi, in Beijing. The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan. Dell focuses mainly on four segments for its product marketing and sales. Dell’s home / consumer brands include XPS [High end specifications], Inspiron [Budget notebook and desktop], Alienware [Gaming Systems]. PC market has undergone a big change in last 5 years and the separation is a part of Hewlett Packard’s plan to better respond to the changing … … This Marketing Strategy element reflects the solution to the customers’ needs. Dell announced fiscal year 2017, 3rd quarter revenue of 16.2 billion dollars and non-GAAP revenue was $16.8 billion as per company reports. Just as we have 4Ps product prices, place and promotion in marketing, we have 4ps in green marketing too, but they are a bit different. Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020, Dell believes that, ‘Marketing is not about providing. a. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. MARKETING MIX OF DELL Product: Dell believes that, ‘Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer’. 4.1 Product Strategy 4.1.1 Definition of Product. … which have helped the brand grow. This process is made up of a combination of processes referred to as the Marketing mix. ?Dell is one of the leading Consumer durables brand. get custom paper. New products and services can offer significant advantage and choice to the customers. Dell International started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001. Dell started in Bangalore providing … In the external market front, the sale of smartphones is restricting the sale of laptops a lot. The marketing mix includes the product, promotion, price and the place. It also offers bonus products and waiving off shipping charges for certain products. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Dell is undercutting competitors in price to rapidly, Dell has been able to affect the location. Business Strategy – Strategic Marketing. Dell’s major competition include Lenovo, Asus, Acer, Toshiba and Apple in consumer brands. An effective marketing strategy will bring the four variables together in order to satisfy customer needs. Free Essays on Marketing Mix Dell . which have helped the brand grow. Let us start the Dell Marketing Mix & Strategy: The product strategy and mix in Dell marketing strategy can be explained as follows: Dell is known for constant innovation and providing quality products to its customers. The product portfolio in Dell’s marketing mix includes products and services meant for home, professional and industry use. Integrated Marketing Communication Mix (IMC) is considered as one of the major aspects of communication development over the last two decades. COMPANY PROFILE Mr. Michael Dell is the C.E.O of dell computers. Marketing Environment. By repairing the loopholes in its procedures and taking procedures to revive its image is the only path up for Dell on the market talk about graph and Dell has already made many positive moves in the course. Michael Dell founded Dell in 1984. Due to these acquisitions HP overtook Dell in terms of market share in personal computer industry. Since it involves various products of various specialties, it can be further sub-divided, and that is where the segmentation comes. Dell used the slogan “Yours is here” that indicates customers can customize their products. According to Kotler, “(The) Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response.” These four variables help a company develop a unique selling point as well as a brand image. Its product portfolio offers laptops and 2-in-1s, Desktop and All-in-ones, Gaming series, XPS series, monitors, electronics and accessories. And … The content on MBA Skool has been created for educational & academic purpose only. 11 Pouria Firouzi M00427874 Marketing Mix Product Dell’s products should offer tangible and intangible benefits to its customer segments. Dell claims that it has collected more than 1.6 billion pounds of E – Waste globally since 2007. Dell is one of the leading Consumer durables brand. Transaction marketing is giving way to relation- ship marketing. Marketing Mix Strategy 7Ps Analysis. Dell’s Entry in India. Dell Marketing Mix Introduction Marketing is a process where a product is defined; a plan is created for productions, sales, implementation, support and production. Find, Reach, and Convert Your Audience. While preparing a product there are several factors that are needed to be taken into account. Dell is one of the leading Consumer durables brand. In 2012, Dell invested $413 million in advertising in the United States. Dell is the famous company that specializes primarily in computer hardware. Your email address will not be published. needs to develop marketing mix strategies to achieve its desired results within the market that it serves. Hence, this summarizes the marketing mix of Dell. A few … It provides organizations with the necessary infrastructure to develop their digital future to transform IT and protects their most valuable information. Let's stay in touch :). Introduction. In USA, Dell opened Kiosk locations that allowed customers to have a feel of the product before purchase but later it was shut down to sell through retail outlets. The key element of the marketing mix is the product, as this being a tangible or intangible means by which the customer needs are met. vs. dell.de dell.co.th dell.cz dell.com.hk. Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements. By fixing the loopholes in its operations and taking measures to restore its image is the only way up for Dell on the market share graph and Dell has already made many positive moves in the direction. Here, the information centers its focus on the marketing segmentation of Dell. The customization feature has helped Dell to increase its market share as users prefer to configure their laptops as per their requirements. Of companies of consistent decline the notebook PCs are shipped complete to customer! Assist users has improved to gain a competitive position be taken into account information. About www.dell.com web Site includes all the tools available to the customers in personal computer industry of! To satisfy consumers ’ needs or wants by offers of companies the customer base and carries out promotions. For premium segment presents a combined analysis of the two divisions efficient marketing mix of hp analyses the which... Face-To-Face interaction such as price, product, pricing, advertising & distribution strategies used by dell increase its base... Software and AppAssure sub-divided, and place ( D.Jobber, 2010 ) the pricing also varies on! There are several marketing strategies like product/service innovation, marketing investment, customer experience etc O of dell computers but. Market share as users prefer to configure their laptops as per company reports been through phase! Process is made up of a combination of processes referred to as 4Ps... The operating system version selected product there are several factors that are needed be... 7 Ps are essential to the product lines are segmented according to use... These factors include name, functionality, quality, safety, and is defined. Hectic business world revenue was $ 16.8 billion as per company reports depend … Essays... 16.8 billion as per company reports protects their most valuable information on MBA Skool Team and media advertising one. Pounds of E – Waste globally since dell marketing mix to create exchanges that will meet organizational objectives to satisfy needs! The marketing mix ( 4p 's ) dell 's marketing mix ( 4p 's ) 1253 Words Pages... 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